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Pharmavite Helps Consumers ‘LearnSomething’

In order to better educate consumers, Pharmavite has teamed up with LearnSomething, Inc. to employ a consumer-focused multimedia program that covers a range of health and wellness issues.

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By: Sean Moloughney

Editor, Nutraceuticals World

In order to better educate consumers, Pharmavite has teamed up with LearnSomething, Inc. to employ a consumer-focused multimedia program that covers a range of health and wellness issues. 

Through the LearnSomethingAbout program, consumers can navigate online content covering a variety of common problems. Conversational narration and practical information directs consumers as they research specific shopping solutions.

“LearnSomething shares similar goals with Pharmavite in providing innovative quality products that deliver consumer solutions,” said Skip Aldridge, executive vice president and chief customer officer for Pharmavite. “Consumer education in the vitamin, mineral, supplement category is an essential component of Pharmavites success. The LearnSomethingAbout program is a win-win because it provides consumers with the tools to self-educate on topics related to dietary supplements, while exposing our brands to a highly targeted consumer.”

The LearnSomethingAbout series currently encompasses vitamin, hair care, and skin care topics, with more than 40 categories under development.

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